영어회화

Section 64 Sales Meetings

Cutaway 2012. 4. 27. 08:00

Section 64 Sales Meetings

 

A : Basic expressions

- revenue / net profit = net income(순이익)

- sales / gross sales = total sales = total gross = turnover(총매출) / sales plan

- reach → reach the sales goal, reach the sales growth.

- market share → increase [decrease / grow] market share.

- the first half of the year. / the second [latter] half of the year. the first quarter of the year.

- sales performance → evaluate sales performance

- break even

B : Key sentences

- I'd like to get some ideas about the sales performance shown on this chart. It shows that sales in May [ ] sharply by 10% from April.

[ have risen<grown> / have increased / have been boosted / were up ]

[ have declined<dropped> / have reduced<decreased> / were down ]

C : Key Dialog

- Our market share has decreased sharply during the first half of the year. → Analyze the reasons why we've lost it.

- Revenue increase by 8.3% to $300 million in the first quarter of 2012. →We need to adjust a sales plan.

- Our sales for the first quarter were way down. → We've failed to reach our sales goal.

- We've reached double-digit sales growth in China this year. → Keep an eye on customers' preferences.

- Did you figure out this month sales performance? → We just managed to break even this month.

- Do you have any idea how to improve our sales performance? → How about setting up a sales incentive program?

- This report shows that sales in March have been boosted. → We need to hold our market share.

D : Office Talk

- I'm very proud we have played a major role in the success of the company.

- So am I. I didn't expect our sales to rise so dramatically last year.

- But I think it's not going to be easy to hold our market share this year.

→ Don't worry. You know that our produce high-quality products.

- Haven't you heard that our competitors will be releasing new products similars to ours? they will change the designs and materials.

→ I can't believe it. Then we should change our sales strategy!

E : Further Study

- What skills are needed to be a successful salesperson?

→ You try to [ be an effective communicator ]. [ be a good listener / be a person of integrity ]

[ be well mannered / respond to customer enquiries / keep customer records up to date ]

[ monitor customers' preferences / manage customers' expectation ]

- markedly / rapidly / dramatically / significantly / considerably / sightly / gradually